blackswan privacy policy

This privacy statement follows UK and OECD good practices.

Blackswan maintains websites at its Newcastle Headquarters at

Gfi Blackswan Limited
50 Grey Street
Newcastle Upon Tyne
NE1 6AE.

blackswan use cookies - What are cookies

Cookies are tiny text files stored on your computer when you visit certain web pages. At we use cookies to give advanced features to our users, also to provide us with information about what is beeing viewed on your site so we can improve the website accordingly.

Please note that cookies can't harm your computer. We don't store personally identifiable information such as credit card details in cookies we create, but we do use encrypted information gathered from them to help improve your experience of the site.

We're giving you this information as part of our initiative to comply with recent Europe and UK legislation, and to make sure we're honest and clear about your privacy when using our website. Please be assured that we're working on a number of other privacy and cookie-related improvements to the website.

Our cookies policy

To make full use of the personalised features on your computer, tablet or mobile phone you will need to accept cookies, as we can only provide you with certain features of this website by using them.

Our cookies don't store sensitive information such as your name, address or payment details: if you'd prefer to restrict, block or delete cookies from (or any of its subdomains ie, or any other website, you can use your browser to do this. Each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences.

Flash cookies (or Local Shared Objects)

On (or any of its subdomains ie we might display video content using Adobe Flash Player. Adobe uses Flash cookies (also known as Local Shared Objects) to help improve your experience as a user. Flash cookies are stored on your device in much the same way as usual cookies, but they're managed differently by your browser.

If you wish to disable or delete a Flash cookie, see Adobe Flashplayer Security Settings (opens in a new window). Please bear in mind though, that if you disable Flash cookies for you'll unable to access certain types of content on the site, such as videos. 'share' tools

If you take the opportunity to 'share' content with friends through social networks – such as Facebook and Twitter - you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Further information about cookies

If you'd like to learn more about cookies in general and how to manage them, visit (Please note that we can't be responsible for the content of external websites).

Third party cookies

When you visit you may notice some cookies that aren't related to If you go on to a web page that contains embedded content, for example from YouTube, you may be sent cookies from these websites. We don't control the setting of these cookies, so we suggest you check the third-party websites for more information about their cookies and how to manage them.

Some of the business partners that may set cookies on include:

Google - We use google analytics as do most websites to Track details including but not limited to: number of vistiors, type of broswer people use, the ip address of a user, were the visitor came to your site from.

Other infomation - through our own cookie's or third party cookie's we may we collect and store only the following information that is automatically recognised: the date and time, the originating IP address, the domain name, the type of browser and operating system used (if provided by the browser), the URL of the referring page (if provided by the browser), the object requested and the completion status of the request. See below for more details on these data and the reason why we log them.

Information Automatically recognised and logged

Technical administration of the blackswan website(s)

Parts of the data are used for the technical support of the blackswan website(s) and computer system. This would include processing computer account information, and information used in the course of securing and maintaining the blackswan website(s). Typically, certain information automatically logged including IP addresses and domain names are automatically used for the technical support of the blackswan website(s) and computer system; tracking down problems with the server, etc.


Parts of the data are used to contact visitors for sending information or promotional material, products or services. This may include notifying visitors about updates to the blackswan website(s).. More generally these data are used for direct email, prospects lists, analysis and marketing.

Visitor's computer system

E.g. browser type, operating system.

Aggregate Navigation and Clickstream Data/HTTP logs

Aggregate information on what pages visitors access or visit and how long they stay on each page during a browsing session.

Visitor-specific Navigation and Clickstream Data/HTTP logs

Visitor-specific information on what pages a visitor accesses or visits and how long he or she stays on each page during a browsing session.

Cookies and Other Technologies

As described above, we sometimes collect anonymous information from visits to our website(s) to help us provide better customer service. For example, we keep track of the domains from which people visit and we also measure visitor activity on the blackswan website(s), but we do so in ways that keep the information anonymous. We use the information that we collect to measure the number of visitors to the different areas of our website(s), and to help us make our website(s) more useful to visitors. This includes analysing these logs periodically to measure the traffic through our servers, the number of pages visited and the level of demand for pages and topics of interest. The logs may be preserved indefinitely and used at any time and in any way to prevent security breaches and to ensure the integrity of the data on our servers.

We collect the anonymous information we mentioned above through the use of various technologies, one of which is called "cookies". A cookie is an element of data that a website can send to your browser, which may then be stored on your hard drive. The following information is stored in the cookies:

  • IP address
  • Session number

This anonymous information is used and analysed only at an aggregate level to help us understand trends and patterns. None of this information is reviewed at an individual level. If you do not want your details used in this manner, you can disable your cookies.

We collect the personal data that you volunteer on registration for the Character Analysis or from other forms that you may complete, or by e-mail for the purposes highlighted above.

All our employees and processors who have access to personal data and are associated with the processing of that data are obliged to respect the confidentiality of data.

Visitor's Choice

If you choose to provide information to blackswan regarding colleagues or friends, you must ensure that you have the consent of these parties to disclose their information.


Any information you provide to Blackswan Management Limited through the website will only be used by Blackswan Management Limited. It will never be supplied to anyone outside Blackswan Management Limited without first obtaining your consent, unless we are obliged or permitted by law to disclose it.

Individual Participation / Access

You can ask us whether we are keeping personal data about you, and you can also request to receive a copy of that personal data. Before sending you any personal data, we will ask you to provide proof of your identity. If you are not able to provide proof of your identity, we reserve the right to refuse to send you the personal data.

We will make a sincere effort to respond in a timely manner to your requests to the previous questions or to correct inaccuracies in your personal information. At any time, you may request that we delete or correct your personal information in our logs. For such requests, please contact


We intend to protect the quality and integrity of your personal information. blackswan has implemented technologies and security policies to protect the stored personal data of our users from unauthorised access, improper use, alteration, unlawful or accidental destruction and accidental loss. We will continue to enhance our security procedures, as new technology becomes available. blackswan employees and processors who have access to personal data are obliged to respect the privacy of our visitors and the confidentiality of their personal data.

Notifications of Changes

As blackswan creates new services that may generate a need to amend this privacy statement, blackswan will highlight such changes on its website home page. You will also be able to request the previous privacy policy from

Privacy Support

If you have any inquiries about our privacy statement, please contact:

Blackswan Management Limited
30-32 Grey Street
Newcastle Upon Tyne